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Mary Kay in Hungary: 30 years, 25,000 active beauty consultants
The data show that the average income of independent sellers rose in nominal terms, but in real terms, taking inflation into account, it typically declined. The top 1% continues to dominate the commission pyramid:
Vorwerk Thermomix: how a German machine became a global MLM sensation
The tightening regulatory environment poses a challenge for many companies. The transposition of the EU's 2024 Direct Selling Directive has been in force in Hungary since September 2024, and the so-called 70% rule (namely that sellers' inco
Herbalife's new product line: capitalising on the gut health trend
On the Hungarian market the picture differs somewhat from the global one. According to a recent NAV analysis, the combined revenue of the top 10 MLM companies active in Hungary was 178 billion forints in 2025, an increase of 8.3% over the previous year. The gro
Forever Living: 45 years, 160 countries, and unchanged family ownership
Sharpening competition also brings a restructuring of compensation plans. Several leading companies have adjusted their compensation schemes over the past 12 months, generally to improve the motivation of active sellers and to filter out passive